Overview

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Problem statement

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Possible solutions

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Explorations

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User testing

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Final design

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Impact

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Learnings

  • Behaviour of Low tech savvy users

  • After User testing, We learnt lot of things about users from tier 2 & 3 cities.

  • Skim through pages, the way they perceive illustrations etc.

  • Collaborating with PMs

  • Being user centric while focusing on business outcomes

  • Designing for different platforms

  • People interact with different devices in different way